Bohemian Modern Design with Victoria Smith (sfgirlbybay)


I discovered Victoria Smith’s digital masterpiece, sfgirlbybay, one afternoon when I was still working at my corporate job.

I was responsible for helping to name the conference rooms at a new creative campus, and I was scrolling through Pinterest photographs of offices and studios for inspiration. I stumbled across Victoria’s board called “working girl | inspiring offices,” and I was enamored. I spent the rest of the afternoon scrolling through her other boards and reading (well, really, looking at) article after article on her site.

Victoria has a distinct style — bright, airy, modern bohemian, with a touch of Parisian. The spaces she loves often have a deep sense of history, informed by textiles, vintage furniture, and art. She has an eye for refined, sophisticated spaces that feel thoughtful and intellectual to me.

Needless to say, I’ve spent many an afternoon reading through the carefully curated articles on her site. I invited Victoria to be part of our second issue of Bossladies, but the timing didn’t align well to make it happen, so I was thrilled that photographer Marisa Vitale and I got an opportunity to spend an afternoon with Victoria a few weeks ago at her home on the eastside of Los Angeles.


Before I dig into a bit of Victoria’s background, I just want to share that, when Marisa and I arrived, Victoria had a beautiful spread of food in the kitchen to share with us. We were totally floored by her generosity and spent the entire drive back to the westside talking about how warm, inviting, and incredibly kind she was.

Victoria Smith - SF Girl by Bay
Victoria Smith - SF Girl By Bay

Now, onto Victoria's story -

After a long career in advertising working on projects for clients like Conde Nast, Yahoo, Academy of Arts & Sciences, and Levi’s, Victoria started her blog sfgirlbybay in 2006, and it quickly became a coveted source of inspiration and design for thousands.

In  2015, Victoria published See San Francisco, a collection of stories about each neighborhood of SF, which Victoria shot entirely on her iPhone. These days Victoria also runs Super Marché, a beautifully curated online vintage shop with one-of-a-kind pieces she and her partner Elsie Green discover at flea markets in the south of France.

Victoria Smith - SF Girl By Bay
Victoria Smith - SF Girl By Bay
Victoria Smith _ SF Girl By Bay
SF Girl By Bay


photography marisa vitale
words: chelsea sonksen