If you work for yourself or dream of working for yourself, I'm sure one of the motivating factors is to make a profit. Making a profit can depend on a lot of different factors. Some of those factors are outside of your control like the market and the competition. Then there are other factors where you have a bit of control on how you can move the needle like leadership, management, where to locate your business, the number of locations and pricing. Pricing is one of the most important factors that have a direct impact on your profit. Pricing is how much you charge for your service.